The Value of Engaged Customers
There is a fundamental shift in consumer values towards experiences over things. The most important factor for happiness and well-being is: getting engaged. Engaged users are overtly satisfied with your product or service. They are loyal, repeat buyers, and willing to advocate.
- Engaged customers purchase 90% more frequently than average buyers
- Customers who interact with brands spend 300% more money each year
- They are 5x more likely to choose your brand for future purchases
- Engaged customers look for closer ties with your brand. They trust it and are willing to deepen their connection
- It is 5x more likely that they will announce to continue to buy your brand in the future. Engaged customers are 5x more likely to say 'this is the only brand I would choose'
- They are 4x more likely to feel that the brand “knows how I prefer to interact”
- Customer content receives 7x more attention by other customers than branded content
- They are 4x more likely to advocate on their network
- 90% of purchases are influenced by customer opinions. This is more than any other kind of other marketing including search engines (87%) and newsletters (79%)
How to engage your customers
Lead with experience. Easily accessible communities offer one-to-one experiences for everyone. Equally important: customers value authenticity. In the age of social media, openness and empathy are particularly important in distinguishing your brand from competition.
01. Customer Communities
Customers are looking for role models they can trust. With an expert community you close the gap between official corporate communications and the power of your crowd.
Every shopper is an expert of his own product experiences. Product Communities efficiently connect your product information with the product experiences of your customers.
Connect the passion of your customers with customer driven customer care: the power of your crowd is able to help thousands of customers with only one helpful hint.
02. Customer Engagement Modules
Brandslisten tester communities allow your customers to apply for testing products, to give personal opinions on products, as well as, to consult reviews from other testers.
Collect product reviews and ratings, wherever your customers prefer to share their experiences with your crowd. Brandslisten Ratings comes with customizable frontends and the ability to monitor and measure every click.
Convert casual readers into regular contributors. Brandslisten Discussions helps publishers to captivate readers and keep them coming back for more, with robust sign-in options, cross-site notifications and more.
Convert passive readers into active co-editors and co-contributors. Brandslisten Comments enables customers to voice their experiences and opinions about products, and share them with your crowd.
03. Customer Engagement API
Customer Engagement API Build your own Engagement Solution – with our powerful Rest-API you can use most of our features in completely autonomous environments. Detailed documentation and personal support included.
Learn more about Brandslisten API
Why Brandslisten? Because we deliver.
Get real results
- We deliver value you can measure
- Improved customer satisfaction
- Loyalty and retention
- Better visibility in customer journeys
- Search engines and social networks
- Growth of brand advocacy
- More and more precise customer insights
- 100% GDPR compliant
- Single Sign On compatible
- Ownership of Data: It is all yours
- Dedicated Key Account Manager
- Community Management & Building
- Customer Engagement Analytics & Consulting
Time to market
- Brandslisten is plug & play
- Frontends, SSO, or Data Base Imports will be in-house
- Get access to all required data to drive powerful engagements - in real time
- Physical separation of your data and application guarenteed
- SaaS virtual Cloud Server
- Dedicated Root Server
- On premise
- Flexible, fully developed rest API. Everything documented, immediately usable & customizable
- Brandslisten is part of a vibrant network of consultancies, agencies, and softwares
- Ruby on Rails & reactJS frontends
- Real-time linguistic check with alerts and automatic blocking of unwanted content
- Modern, UX-optimized interfaces and innovative technology
- All features under continuous improvement
- Constant update cycles