Dissolving the myth: Facebook groups are not brand communities

Once it was found out, what value brand communities can contribute to the brand development and success, “community” became a big buzzword in the digital marketing world. Not too long time ago social media channels such as Facebook, Twitter, Google+ and many others took over the online space for people to interact, share their knowledge,read more

Why communities are the best fuel to drive customer centered marketing

The digital  sphere requires new processes of corporate communication, technologies and, of course, marketing. Today, companies have a range of opportunities to establish innovative, customer centered marketing strategies. One of the most valuable options are customer communities. Why should communities be part of the business strategy? According to, 86 percent of 500 Fortune companiesread more