Howto

How to build your brand community in 6 steps

As we already found out in the previous article, building a strong and loyal community has various benefits for a brand and can simplify various processes within different business departments such as marketing, sales and customer support. So every business should practically aspire to provide maximum value to their fans and audiences and engage themread more

Why communities are the best fuel to drive customer centered marketing

The digital  sphere requires new processes of corporate communication, technologies and, of course, marketing. Today, companies have a range of opportunities to establish innovative, customer centered marketing strategies. One of the most valuable options are customer communities. Why should communities be part of the business strategy? According to Mycustomer.com, 86 percent of 500 Fortune companiesread more